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Illustration of man holding an smart-phone while SMS messages fly around it

Omnichannel commerce | Mobile

Why-and How-to Begin SMS Marketing

Text messaging to subscribers is a simple, affordable way to take advantage of the rapid growth of m-commerce

Read the full article here

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Omnichannel commerce | Marketing

6 Holiday Learnings That Will Help You All Year Long

Wish it could be Christmas every day? These findings from holiday shopping trends can help your business enjoy festive sales year-round

Read the full article here

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Omnichannel commerce | Marketing

6 Holiday Tactics You Can Implement Right Now

Minor effort and cost, major boost to Christmas sales: There's plenty to love about these tips

Read the full article here

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Omnichannel commerce | Marketing

Co-Creation, User Reviews, and the Customer Experience

As consumers grow ever more sceptical of marketing, engaging them in co-creation is key

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Omnichannel commerce | Email

11 Best Practices for Transactional Emails

Order confirmations and other transactional emails have more than twice the open rate of marketing emails. Here's how to make them effective branding tools as well

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read more at Your Commerce

Editor's choice

 

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Omnichannel commerce | Mobile

Going Mobile? Keep These Five Misconceptions in Mind

After all, if consumers don't find your app useful, they're simply not going to use it

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Omnichannel commerce | Email

Email Marketing Glossary

Don't know your preview pane from your preheader? This glossary of email marketing terminology will change that

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Omnichannel commerce | Email Marketing

Win Back Those Lapsed Customers and Email Subscribers: Here's How

Failure to at least try to reactivate inactive subscribers can hurt your deliverability as well as your bottom line

Read the full article here

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Omnichannel commerce | Email Marketing

After the Purchase: Follow-up Emails to Boost Loyalty and Sales

Six types of emails to keep customers engaged and coming back for more

Read the full article here

read more at Your Commerce

 

Omnichannel commerce articles

 

image: graphic of a word cloud

Omnichannel commerce | Email

Email Marketing Glossary

Don't know your preview pane from your preheader? This glossary of email marketing terminology will change that

Read the full article here

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Omnichannel commerce | Content Marketing

10 Steps for Efficient and Effective Content Marketing

Newsletters, podcasts, blogs, and white papers can be vital promotional and sales tools; here’s how to make the most of them

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Omnichannel commerce | Data management

What You Need to Know About IoT and CDM

No matter what your business, the Internet of things will change it. Here's what you need to know, and why channel data management will matter

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image: illustration of an email inbox

Omnichannel commerce | Email

11 Best Practices for Transactional Emails

Order confirmations and other transactional emails have more than twice the open rate of marketing emails. Here's how to make them effective branding tools as well

Read the full article here

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Omnichannel commerce | Database Marketing

RFM Modeling: Simple, Cheap, and Effective

Everyone in business hears a lot about data these days, for those with big budgets. What about the rest of us?

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Omnichannel commerce | Creative

The Dynamic Duo of Product Descriptions

Features and benefits are the copywriter's most persuasive tools

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Omnichannel commerce | Marketing

The 4 Hooks for Creating Repeat Customers

All it takes are the optimal triggers, actions, rewards, and investments

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Omnichannel commerce | Mobile

Creating Digital Moments... in Your Store

Two experts share how to leverage digital so that it enriches customers' experiences in your store—and keeps them from showrooming

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Illustration of man holding an smart-phone while SMS messages fly around it

Omnichannel commerce | Mobile

Why-and How-to Begin SMS Marketing

Text messaging to subscribers is a simple, affordable way to take advantage of the rapid growth of m-commerce

Read the full article here

image: By paying attention to its users' reviews, NakedWines.com involved them in

Omnichannel commerce | Marketing

Co-Creation, User Reviews, and the Customer Experience

As consumers grow ever more sceptical of marketing, engaging them in co-creation is key

Read the full article here

image: diagram chart of yearly trends

Omnichannel commerce | Marketing

6 Holiday Learnings That Will Help You All Year Long

Wish it could be Christmas every day? These findings from holiday shopping trends can help your business enjoy festive sales year-round

Read the full article here

image: illustration of a Christmas fairy elf surrounded by stars and snow

Omnichannel commerce | Marketing

6 Holiday Tactics You Can Implement Right Now

Minor effort and cost, major boost to Christmas sales: There's plenty to love about these tips

Read the full article here

image: a young couple together with a setting sun illuminating the scene.

Omnichannel commerce | Customer Experience

Getting Emotional Pays Off

"Emotionally connected" customers are even more valuable than satisfied ones. Here's how to create and amplify a connection

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Omnichannel commerce | Marketing

The ABCs of A/B Testing

This simple testing method can yield needle-moving insights regarding your website, email marketing, and direct mail pieces

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Omnichannel commerce | Email

10 Tips for More-Productive Emails

Just about everyone who uses email as a marketing tool is continually in search of ways to improve its effectiveness. But there are so many variables to test and tweak, it’s hard to know which elements to consider...

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image: Six loyalty killers written on a chalkboard with 'killers' highlighted in red.

Omnichannel commerce | Marketing

Six Loyalty Killers...

If you’ve heard it once, you’ve heard it a thousand times: It’s cheaper to keep a customer than it is to obtain a new one. But according to Naomi Kasolowsky, global capability managing director at consultancy dunnhumby, too many businesses engage...

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Omnichannel commerce | Email Marketing

Win Back Those Lapsed Customers and Email Subscribers: Here's How

Failure to at least try to reactivate inactive subscribers can hurt your deliverability as well as your bottom line

Read the full article here

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Omnichannel commerce | Marketing

Influence the Influencers

Influencer marketing can be an efficient, effective way of gaining credibility and customers alike—if you follow these 6 tips

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image: Smiling women holding her hands up making a heart symbol shape.

Omnichannel commerce | Email Marketing

After the Purchase: Follow-up Emails to Boost Loyalty and Sales

Six types of emails to keep customers engaged and coming back for more

Read the full article here

image: Road through the wood bending out of sight.

Omnichannel commerce | Marketing

Why Foresight Trumps Hindsight When Growing Your Business

Management consultant Lana Klein explains how even small companies can—and should—research where they're going as well as where they've been

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Omnichannel commerce | Marketing

Get Ready for Holiday

13 steps to implement now... if you haven't already

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image: picture of the big screen at NRF Retail Big Show 2016 showing the big logo

Omnichannel commerce | Marketing

Soundbites of Wisdom

There’s plenty of food for thought—and inspiration—from these speakers at the NRF Big Show 2016

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image: Young lady shopping while checking her shopping mobile app

Omnichannel commerce | Mobile

Going Mobile? Keep These Five Misconceptions in Mind

After all, if consumers don't find your app useful, they're simply not going to use it

Read the full article here

read more at Your Commerce