Latest
6 Holiday Tactics You Can Implement Right Now
Co-Creation, User Reviews, and the Customer Experience
Why Social Shopping Hasn't Taken Off... Yet
11 Best Practices for Transactional Emails
Social Media Lessons from the Campaign Trail
What You Need to Know About IoT and CDM
Getting Emotional Pays Off
Influence the Influencers
Editor's choice
Ecommerce | Social media
Social Media Lessons from the Campaign Trail
U.S. presidential candidate Bernie Sanders may not have the deep pockets and party support of the leading candidates, but his campaign can teach them—and us—a few things about social media
Direct commerce | Marketing
Considering a Mail Campaign? Read This First!
The success of a direct mail campaign, whether it’s a catalogue or a postcard, requires these 9 elements
Ecommerce | Creative
Eight Easy Tweaks to Your Call-to-Action Buttons That Can Boost Response
You’ll gain new respect for the power of the easy-to-overlook CTA button
Omnichannel commerce | Email Marketing
Win Back Those Lapsed Customers and Email Subscribers: Here's How
Failure to at least try to reactivate inactive subscribers can hurt your deliverability as well as your bottom line
Commerce blog | Merchandising
Even Generalists Can Specialise
Finding a niche market within your overall audience can set your brand apart without distracting from your core strategy
Ecommerce | Marketing
11 Tips for Boosting Your eBay Sales
If you haven't yet found eBay to be a profitable online marketplace, these suggestions could reverse your fortunes
Omnichannel commerce | Email
Email Marketing Glossary
Don't know your preview pane from your preheader? This glossary of email marketing terminology will change that
Omnichannel commerce | Content Marketing
10 Steps for Efficient and Effective Content Marketing
Newsletters, podcasts, blogs, and white papers can be vital promotional and sales tools; here’s how to make the most of them
Ecommerce | Design
Nine Essentials for a Trustworthy Website
Consumers are more suspicious of ecommerce sites than bricks-and-mortar businesses. These tips will help you win their trust—and their sales
Retail commerce | Merchandising
8 Tips to Improve Your Store Displays
From where to place your most-popular products to which racking to use for sale merchandise, these tips will make your store and window displays even more effective
Retail commerce | Marketing
Incorporating Digital into Your Shop Is Easier Than You Think
Savvy signage, empowered employees, expanded delivery options: These are just a few ways you can compete with online retailers offline
Commerce blog | Retail
Three Cheers for Family-Friendly Shops
Accommodating kids can be easy—and can pay off with increased sales and return customers
Omnichannel commerce | Data management
What You Need to Know About IoT and CDM
No matter what your business, the Internet of things will change it. Here's what you need to know, and why channel data management will matter
Omnichannel commerce | Email
11 Best Practices for Transactional Emails
Order confirmations and other transactional emails have more than twice the open rate of marketing emails. Here's how to make them effective branding tools as well
Omnichannel commerce | Database Marketing
RFM Modeling: Simple, Cheap, and Effective
Everyone in business hears a lot about data these days, for those with big budgets. What about the rest of us?
Ecommerce | SEO
Best Practices of Basic SEO... Really Basic, Honest!
Don’t be intimidated by search engine optimisation. Much of it simply comes down to website hygiene
Ecommerce | Creative
Eight Easy Tweaks to Your Call-to-Action Buttons That Can Boost Response
You’ll gain new respect for the power of the easy-to-overlook CTA button
Direct commerce | Creative
Before Approving Your Print Catalogue, Read This
A nine-step checklist to ensuring your marketing tool is an effective one
Omnichannel commerce | Creative
The Dynamic Duo of Product Descriptions
Features and benefits are the copywriter's most persuasive tools
Omnichannel commerce | Marketing
The 4 Hooks for Creating Repeat Customers
All it takes are the optimal triggers, actions, rewards, and investments
Omnichannel commerce | Mobile
Creating Digital Moments... in Your Store
Two experts share how to leverage digital so that it enriches customers' experiences in your store—and keeps them from showrooming
Commerce blog | Retail
Low-Hanging Fruit for the Grabbing
The first day of the NRF Big Show 2016 yielded some retail advice you can act on right now
Retail commerce | Marketing
Pop-Up Primer
Mall kiosks, festival stalls, mobile vans, and pop-up shops can give brands a physical presence for selling goods, testing products, or increasing awareness
Omnichannel commerce | Marketing
Co-Creation, User Reviews, and the Customer Experience
As consumers grow ever more sceptical of marketing, engaging them in co-creation is key
Commerce blog | Email Marketing
We <3 Valentine’s Day Emails
Takeaways from 7 marketers and their messages
Direct commerce | Creative
Have Your Brought Your Direct Mail into the 21st Century?
Adding elements such as QR codes and pURLs to your catalogues and other direct mail pieces will boost your response and conversion rates both offline and online
Commerce blog | Creative
Compare and Contrast: Fruitcake Frenzy
Are all fruitcakes alike? More to the point, do all marketers sell their fruitcakes the same way? We compare and contrast five purveyors, from Harrods to Williams-Sonoma,
Omnichannel commerce | Marketing
6 Holiday Tactics You Can Implement Right Now
Minor effort and cost, major boost to Christmas sales: There's plenty to love about these tips
Omnichannel commerce | Customer Experience
Getting Emotional Pays Off
"Emotionally connected" customers are even more valuable than satisfied ones. Here's how to create and amplify a connection
Omnichannel commerce | Marketing
Why You Need to Surprise and Delight Even Infrequent Customers...
...and how to do so
Omnichannel commerce | Marketing
The ABCs of A/B Testing
This simple testing method can yield needle-moving insights regarding your website, email marketing, and direct mail pieces
Ecommerce | Social media
Social Media Lessons from the Campaign Trail
U.S. presidential candidate Bernie Sanders may not have the deep pockets and party support of the leading candidates, but his campaign can teach them—and us—a few things about social media
Omnichannel commerce | Email
10 Tips for More-Productive Emails
Just about everyone who uses email as a marketing tool is continually in search of ways to improve its effectiveness. But there are so many variables to test and tweak, it’s hard to know which elements to consider...
Omnichannel commerce | Marketing
Six Loyalty Killers...
If you’ve heard it once, you’ve heard it a thousand times: It’s cheaper to keep a customer than it is to obtain a new one. But according to Naomi Kasolowsky, global capability managing director at consultancy dunnhumby, too many businesses engage...
Ecommerce | Social media
Four Ways to Improve Performance Via Social Media Monitoring
Here's what you should be keeping an eye out for on social media... and how can you use what you see
Ecommerce | Social media
Quick Tips to Generate (and Measure!) ROI from Social Media
Most marketers don't know how to measure the effectiveness of their social media marketing. Here's how to avoid being one of them
Direct commerce | Catalogue print
Print Catalogue Design Glossary
From alignment to widows, here are the terms you need to make sense of print catalogue design and production, from conception to binding, and to communicate clearly with vendors, consultants, and creatives
Retail commerce | Retail
Whither Retail?
Empowered consumers, retailtainment, mass personalisation, and of course, increasing smartphone usage are among the changes affecting the future of bricks-and-mortar retail
Omnichannel commerce | Email Marketing
Win Back Those Lapsed Customers and Email Subscribers: Here's How
Failure to at least try to reactivate inactive subscribers can hurt your deliverability as well as your bottom line
Omnichannel commerce | Marketing
Influence the Influencers
Influencer marketing can be an efficient, effective way of gaining credibility and customers alike—if you follow these 6 tips
Commerce blog | Marketing
Novel Business-Building Advice
Who knew mediocre historical fiction would offer solid commerce suggestions?
Ecommerce | Marketing
Why Social Shopping Hasn't Taken Off... Yet
Offline, people love to shop socially. But the lukewarm response to buy buttons on social media shows that no one has managed to make it work online
Ecommerce | Marketing
Stop Buying Customers; Get Personal Instead
Most online shoppers grow frustrated with websites that serve up irrelevant pages. Personalised online merchandising eliminates that frustration
Omnichannel commerce | Email Marketing
After the Purchase: Follow-up Emails to Boost Loyalty and Sales
Six types of emails to keep customers engaged and coming back for more
Ecommerce | Social media
Eight Tips to Avoid Social Media Fails
Think you're too smart to make a social media gaffe? So did McDonald's, Tesco, Urban Outfitters...
Omnichannel commerce | Marketing
Why Foresight Trumps Hindsight When Growing Your Business
Management consultant Lana Klein explains how even small companies can—and should—research where they're going as well as where they've been
Ecommerce | Social Media
11 Tips for Using Pinterest as a Marketing Tool
73 million people log onto the social network every day; here's how you can turn those consumers into your customers
Commerce blog | Email
Dear Rosetta Stone, More Isn't More
The language-instruction company emailed me an average of three times a day in December—but not because it had much to say. Here are five ways it could have said more with fewer messages
Ecommerce | Search Engine Marketing
Beyond the Keyword: Quick Tips from Search Expert Justin Freid
The digital marketing guru talks low-hanging fruit, must-track metrics, and the importance of content
Commerce blog | Email Marketing
What I Learned from 300 Black Friday Emails
Lots of percentage-off discounts and references to Black Friday itself. Not much in the way of creativity. What else did I notice from the 300 marketing emails I received on the day after Thanksgiving?
Retail commerce | Marketing
Four Types of In-Store Shoppers (and How to Cater to Each)
An Advice and Guidance Seeker has different preferences to a Resolution Requester. The most successful retailers know how to cater to each type of consumer—and so can you
Omnichannel commerce | Marketing
Get Ready for Holiday
13 steps to implement now... if you haven't already
Direct commerce | Marketing
Considering a Mail Campaign? Read This First!
The success of a direct mail campaign, whether it’s a catalogue or a postcard, requires these 9 elements
Omnichannel commerce | Marketing
Soundbites of Wisdom
There’s plenty of food for thought—and inspiration—from these speakers at the NRF Big Show 2016
Omnichannel commerce | Mobile
Going Mobile? Keep These Five Misconceptions in Mind
After all, if consumers don't find your app useful, they're simply not going to use it
Commerce blog | Email Marketing
Why We Love Uncommon Goods’ Onboarding Email Campaign
Sure, a simple welcome email is better than nothing. But a beautifully designed, well-written, and information onboarding campaign is even better
Retail commerce | Marketing
Attract a Crowd!
A retail grand opening or other in-store event can raise your brand’s profile and bring in new customers—so long as you keep these 12 tips in mind
Direct commerce | Marketing
8 Best Practices of Direct Mail
To ensure the greatest response to your mail piece, whether it's a letter or a catalogue, keep in mind these suggestions regarding response mechanisms, calls to action, and more