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Ecommerce | Social media

Social Media Lessons from the Campaign Trail

U.S. presidential candidate Bernie Sanders may not have the deep pockets and party support of the leading candidates, but his campaign can teach them—and us—a few things about social media

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Direct commerce | Marketing

Considering a Mail Campaign? Read This First!

The success of a direct mail campaign, whether it’s a catalogue or a postcard, requires these 9 elements

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Ecommerce | Creative

Eight Easy Tweaks to Your Call-to-Action Buttons That Can Boost Response

You’ll gain new respect for the power of the easy-to-overlook CTA button

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Omnichannel commerce | Email Marketing

Win Back Those Lapsed Customers and Email Subscribers: Here's How

Failure to at least try to reactivate inactive subscribers can hurt your deliverability as well as your bottom line

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Commerce blog | Merchandising

Even Generalists Can Specialise

Finding a niche market within your overall audience can set your brand apart without distracting from your core strategy

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Ecommerce | Marketing

11 Tips for Boosting Your eBay Sales

If you haven't yet found eBay to be a profitable online marketplace, these suggestions could reverse your fortunes

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Omnichannel commerce | Email

Email Marketing Glossary

Don't know your preview pane from your preheader? This glossary of email marketing terminology will change that

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Omnichannel commerce | Content Marketing

10 Steps for Efficient and Effective Content Marketing

Newsletters, podcasts, blogs, and white papers can be vital promotional and sales tools; here’s how to make the most of them

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Ecommerce | Design

Nine Essentials for a Trustworthy Website

Consumers are more suspicious of ecommerce sites than bricks-and-mortar businesses. These tips will help you win their trust—and their sales

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Retail commerce | Merchandising

8 Tips to Improve Your Store Displays

From where to place your most-popular products to which racking to use for sale merchandise, these tips will make your store and window displays even more effective

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Retail commerce | Marketing

Incorporating Digital into Your Shop Is Easier Than You Think

Savvy signage, empowered employees, expanded delivery options: These are just a few ways you can compete with online retailers offline

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Commerce blog | Retail

Three Cheers for Family-Friendly Shops

Accommodating kids can be easy—and can pay off with increased sales and return customers

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Omnichannel commerce | Data management

What You Need to Know About IoT and CDM

No matter what your business, the Internet of things will change it. Here's what you need to know, and why channel data management will matter

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Omnichannel commerce | Email

11 Best Practices for Transactional Emails

Order confirmations and other transactional emails have more than twice the open rate of marketing emails. Here's how to make them effective branding tools as well

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Omnichannel commerce | Database Marketing

RFM Modeling: Simple, Cheap, and Effective

Everyone in business hears a lot about data these days, for those with big budgets. What about the rest of us?

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Ecommerce | SEO

Best Practices of Basic SEO... Really Basic, Honest!

Don’t be intimidated by search engine optimisation. Much of it simply comes down to website hygiene

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Ecommerce | Creative

Eight Easy Tweaks to Your Call-to-Action Buttons That Can Boost Response

You’ll gain new respect for the power of the easy-to-overlook CTA button

Read the full article here

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Direct commerce | Creative

Before Approving Your Print Catalogue, Read This

A nine-step checklist to ensuring your marketing tool is an effective one

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Omnichannel commerce | Creative

The Dynamic Duo of Product Descriptions

Features and benefits are the copywriter's most persuasive tools

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Omnichannel commerce | Marketing

The 4 Hooks for Creating Repeat Customers

All it takes are the optimal triggers, actions, rewards, and investments

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Omnichannel commerce | Mobile

Creating Digital Moments... in Your Store

Two experts share how to leverage digital so that it enriches customers' experiences in your store—and keeps them from showrooming

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Commerce blog | Retail

Low-Hanging Fruit for the Grabbing

The first day of the NRF Big Show 2016 yielded some retail advice you can act on right now

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Retail commerce | Marketing

Pop-Up Primer

Mall kiosks, festival stalls, mobile vans, and pop-up shops can give brands a physical presence for selling goods, testing products, or increasing awareness

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Omnichannel commerce | Marketing

Co-Creation, User Reviews, and the Customer Experience

As consumers grow ever more sceptical of marketing, engaging them in co-creation is key

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Commerce blog | Email Marketing

We <3 Valentine’s Day Emails

Takeaways from 7 marketers and their messages

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Direct commerce | Creative

Have Your Brought Your Direct Mail into the 21st Century?

Adding elements such as QR codes and pURLs to your catalogues and other direct mail pieces will boost your response and conversion rates both offline and online

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Commerce blog | Creative

Compare and Contrast: Fruitcake Frenzy

Are all fruitcakes alike? More to the point, do all marketers sell their fruitcakes the same way? We compare and contrast five purveyors, from Harrods to Williams-Sonoma,

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Omnichannel commerce | Marketing

6 Holiday Tactics You Can Implement Right Now

Minor effort and cost, major boost to Christmas sales: There's plenty to love about these tips

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Omnichannel commerce | Customer Experience

Getting Emotional Pays Off

"Emotionally connected" customers are even more valuable than satisfied ones. Here's how to create and amplify a connection

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Omnichannel commerce | Marketing

The ABCs of A/B Testing

This simple testing method can yield needle-moving insights regarding your website, email marketing, and direct mail pieces

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Ecommerce | Social media

Social Media Lessons from the Campaign Trail

U.S. presidential candidate Bernie Sanders may not have the deep pockets and party support of the leading candidates, but his campaign can teach them—and us—a few things about social media

Read the full article here

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Omnichannel commerce | Email

10 Tips for More-Productive Emails

Just about everyone who uses email as a marketing tool is continually in search of ways to improve its effectiveness. But there are so many variables to test and tweak, it’s hard to know which elements to consider...

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Omnichannel commerce | Marketing

Six Loyalty Killers...

If you’ve heard it once, you’ve heard it a thousand times: It’s cheaper to keep a customer than it is to obtain a new one. But according to Naomi Kasolowsky, global capability managing director at consultancy dunnhumby, too many businesses engage...

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Ecommerce | Social media

Four Ways to Improve Performance Via Social Media Monitoring

Here's what you should be keeping an eye out for on social media... and how can you use what you see

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Ecommerce | Social media

Quick Tips to Generate (and Measure!) ROI from Social Media

Most marketers don't know how to measure the effectiveness of their social media marketing. Here's how to avoid being one of them

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Direct commerce | Catalogue print

Print Catalogue Design Glossary

From alignment to widows, here are the terms you need to make sense of print catalogue design and production, from conception to binding, and to communicate clearly with vendors, consultants, and creatives

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Retail commerce | Retail

Whither Retail?

Empowered consumers, retailtainment, mass personalisation, and of course, increasing smartphone usage are among the changes affecting the future of bricks-and-mortar retail

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Omnichannel commerce | Email Marketing

Win Back Those Lapsed Customers and Email Subscribers: Here's How

Failure to at least try to reactivate inactive subscribers can hurt your deliverability as well as your bottom line

Read the full article here

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Omnichannel commerce | Marketing

Influence the Influencers

Influencer marketing can be an efficient, effective way of gaining credibility and customers alike—if you follow these 6 tips

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Commerce blog | Marketing

Novel Business-Building Advice

Who knew mediocre historical fiction would offer solid commerce suggestions?

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Ecommerce | Marketing

Why Social Shopping Hasn't Taken Off... Yet

Offline, people love to shop socially. But the lukewarm response to buy buttons on social media shows that no one has managed to make it work online

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Ecommerce | Marketing

Stop Buying Customers; Get Personal Instead

Most online shoppers grow frustrated with websites that serve up irrelevant pages. Personalised online merchandising eliminates that frustration

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Omnichannel commerce | Email Marketing

After the Purchase: Follow-up Emails to Boost Loyalty and Sales

Six types of emails to keep customers engaged and coming back for more

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Ecommerce | Social media

Eight Tips to Avoid Social Media Fails

Think you're too smart to make a social media gaffe? So did McDonald's, Tesco, Urban Outfitters...

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Omnichannel commerce | Marketing

Why Foresight Trumps Hindsight When Growing Your Business

Management consultant Lana Klein explains how even small companies can—and should—research where they're going as well as where they've been

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Ecommerce | Social Media

11 Tips for Using Pinterest as a Marketing Tool

73 million people log onto the social network every day; here's how you can turn those consumers into your customers

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Commerce blog | Email

Dear Rosetta Stone, More Isn't More

The language-instruction company emailed me an average of three times a day in December—but not because it had much to say. Here are five ways it could have said more with fewer messages

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Ecommerce | Search Engine Marketing

Beyond the Keyword: Quick Tips from Search Expert Justin Freid

The digital marketing guru talks low-hanging fruit, must-track metrics, and the importance of content

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Commerce blog | Email Marketing

What I Learned from 300 Black Friday Emails

Lots of percentage-off discounts and references to Black Friday itself. Not much in the way of creativity. What else did I notice from the 300 marketing emails I received on the day after Thanksgiving?

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Retail commerce | Marketing

Four Types of In-Store Shoppers (and How to Cater to Each)

An Advice and Guidance Seeker has different preferences to a Resolution Requester. The most successful retailers know how to cater to each type of consumer—and so can you

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Omnichannel commerce | Marketing

Get Ready for Holiday

13 steps to implement now... if you haven't already

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Direct commerce | Marketing

Considering a Mail Campaign? Read This First!

The success of a direct mail campaign, whether it’s a catalogue or a postcard, requires these 9 elements

Read the full article here

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Omnichannel commerce | Marketing

Soundbites of Wisdom

There’s plenty of food for thought—and inspiration—from these speakers at the NRF Big Show 2016

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Omnichannel commerce | Mobile

Going Mobile? Keep These Five Misconceptions in Mind

After all, if consumers don't find your app useful, they're simply not going to use it

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Commerce blog | Email Marketing

Why We Love Uncommon Goods’ Onboarding Email Campaign

Sure, a simple welcome email is better than nothing. But a beautifully designed, well-written, and information onboarding campaign is even better

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Retail commerce | Marketing

Attract a Crowd!

A retail grand opening or other in-store event can raise your brand’s profile and bring in new customers—so long as you keep these 12 tips in mind

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Direct commerce | Marketing

8 Best Practices of Direct Mail

To ensure the greatest response to your mail piece, whether it's a letter or a catalogue, keep in mind these suggestions regarding response mechanisms, calls to action, and more

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